Privacy Policy

Effective Date: July 18, 2025

TheLunimaEdit (“we,” “our,” or “us”) operates this website and online store, including all related content, features, tools, products, and services (collectively, the “Services”) to provide you—a valued customer—with a thoughtfully curated shopping experience. Our platform is powered by WordPress, which helps us deliver these Services efficiently and securely.

This Privacy Policy explains how we collect, use, and share your personal information when you access or use our Services, make a purchase, or otherwise interact with us. In the event of any inconsistency between this Privacy Policy and our Terms of Service regarding the handling of personal information, this Privacy Policy will govern.

Please take a moment to read this Privacy Policy carefully. By accessing or using any part of our Services, you acknowledge that you have read, understood, and agreed to the practices outlined in this policy concerning the collection, use, and disclosure of your personal information.

What Personal Information We Collect and How We Use It

When we refer to “personal information,” we mean data that identifies you or can reasonably be linked to you or another individual. This does not include information that has been anonymized or de-identified in a way that it can no longer reasonably be used to identify you.

Depending on how you interact with our Services, your location, and applicable laws, we may collect or process the following categories of personal information (including inferences drawn from them):

  • Contact Information: Such as your name, email address, phone number, billing address, and shipping address.
  • Payment & Financial Details: Including your credit or debit card information, payment method, transaction details, payment confirmations, and related financial account information.
  • Account Details: Such as your username, password, security question responses, and your preferences or settings.
  • Order & Transaction History: Including items you browse, add to your cart or wishlist, purchase, return, exchange, or cancel, along with your past order records.
  • Customer Communications: Any information you choose to share with us when you contact our support team or otherwise communicate with us.
  • Device Information: Such as your IP address, browser type, device identifiers, and network connection details.
  • Usage Data: Information about how you interact with our Services, including browsing behavior, time of access, and navigation patterns.

Sources of Personal Information

We collect personal information from a variety of sources, depending on how you interact with us. These sources include:

  • Directly from You: When you create an account, use our Services, make a purchase, contact us, or otherwise share your personal information with us.
  • Automatically Through the Services: When you access our website or use our products or services, we may automatically collect information from your device using cookies, pixels, and similar technologies.
  • From Service Providers: When third-party vendors collect or process personal information on our behalf to help us operate, analyze, or improve our Services.
  • From Business Partners and Other Third Parties: We may receive information from affiliates, marketing partners, or other trusted sources that help support or enhance your experience.

How We Use Your Personal Information

We use personal information for various purposes, depending on how you interact with us and which Services you use. These purposes include:

1. Providing and Improving Our Services

We use your personal information to:

  • Deliver and operate our Services in accordance with our agreement with you
  • Process payments, fulfill orders, and manage shipping, returns, and exchanges
  • Create and manage your account, remember your preferences, and notify you about account activity
  • Allow you to leave reviews and personalize your shopping experience (e.g., product recommendations based on your activity)
  • Enhance and tailor the functionality and performance of the Services over time

2. Marketing and Advertising

We may use your information to:

  • Send you promotional messages via email, SMS, Whatup or postal mail
  • Show you targeted ads on our website or other platforms based on your browsing and purchase history
  • Share limited opt-in SMS data with messaging partners to support order notifications, abandoned cart reminders, promotional offers, and review requests

Note: We do not share your SMS opt-in data or consent with third parties, except for partners who help deliver and manage our messaging program.

3. Security and Fraud Prevention

We use your information to:

  • Authenticate your identity and secure your account
  • Protect our platform and users from fraudulent, illegal, or malicious activities
  • Investigate potential threats and enforce safety standards

Reminder: You are responsible for keeping your account credentials confidential. Please do not share your login information with others.

4. Customer Support and Communication

We use personal information to:

  • Respond to your inquiries and requests
  • Provide ongoing customer support
  • Maintain a consistent and effective relationship with you

5. Legal and Regulatory Compliance

We may process your personal information to:

  • Comply with legal obligations or valid government requests
  • Participate in civil or legal proceedings as required
  • Investigate and enforce potential violations of our policies or terms of service

How We Share Your Personal Information

We may share your personal information with third parties in specific situations and for legitimate business purposes, as outlined in this Privacy Policy. These circumstances include:

1. With Service Providers

We may share your information with trusted third-party vendors, including WordPress, who help us operate our business and deliver the Services. These service providers support functions such as:

  • Payment processing
  • IT and infrastructure management
  • Customer support
  • Data analytics
  • Order fulfillment and shipping
  • Cloud storage and hosting

2. With Business and Marketing Partners

We may share personal information with business partners to:

  • Provide you with marketing communications
  • Deliver targeted advertising across different platforms based on your online activity. For example, we may use WordPress’s integrations with third-party advertising networks to personalize ads based on your browsing behavior. These partners handle your information under their own privacy policies.

Note: Depending on your location, you may have the right to opt out of sharing your data for targeted advertising. You can exercise this right

3. With Your Consent

We may disclose your information when you:

  • Ask us to do so (e.g., to ship products to a third party)
  • Use features such as social media sharing tools or third-party login integrations

4. With Affiliates and Within Our Corporate Group

We may share personal information with our affiliates, subsidiaries, and parent company for internal business purposes, including operations, management, and reporting.

5. For Legal, Safety, or Business Transaction Reasons

We may disclose your personal information:

  • As part of a merger, sale, acquisition, bankruptcy, or other business transaction
  • To comply with legal obligations, including subpoenas or law enforcement requests
  • To enforce our Terms of Service or other policies
  • To protect the security, rights, or property of our Services, our users, or others

Our Relationship with WordPress

Our Services are hosted and powered by WordPress, which collects and processes certain personal information to help us deliver, enhance, and operate the Services. When you use our website, your information is shared with WordPress and may also be transferred to third parties, including those located outside your country of residence, for purposes such as hosting, analytics, and service optimization.

To support business growth and improve your experience, we also utilize enhanced WordPress features. These features may use data from your interactions not only with our store but also with WordPress and other merchants on the platform. In such cases, WordPress is independently responsible for processing your personal information and for addressing any rights you may wish to exercise in relation to that data use.

To learn more about how WordPress uses your personal information and the rights available to you, please visit the WordPress Consumer Privacy Policy. Depending on your location, you may also exercise your privacy rights via the WordPress Privacy Portal.

Third-Party Websites and External Links

Our Services may contain links to third-party websites or online platforms that are not operated or controlled by us. If you choose to visit these sites, please be aware that their privacy and security practices may differ from ours. We encourage you to review their privacy policies and terms of use before providing any personal information.

We are not responsible for the content, accuracy, security, or privacy practices of these third-party websites, nor do such links imply endorsement unless explicitly stated. Additionally, any information you share in public or semi-public areas—including on third-party social media platforms—may be visible to others and used without restriction by those platforms or other users.

Children’s Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted. As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Data Retention

We take the protection of your personal information seriously and implement reasonable administrative, technical, and physical safeguards. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security. For your own protection, we recommend avoiding the use of unsecure channels (such as unencrypted email) when sharing sensitive information with us.

We retain your personal information only as long as necessary to:

  • Provide and support the Services
  • Maintain your account
  • Fulfill legal and regulatory obligations
  • Resolve disputes
  • Enforce our terms and policies

The retention period may vary depending on the type of data and how you interact with our Services.

Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information. These rights may vary by jurisdiction, may apply only in specific circumstances, and are subject to applicable legal exceptions. Where permitted, we may decline your request in accordance with the law.

Your Privacy Rights May Include:

  • Right to Access / Know: You may request access to the personal information we hold about you.
  • Right to Deletion: You may request that we delete your personal information, subject to applicable exceptions.
  • Right to Correction: You may request that we correct inaccurate personal information about you.
  • Right to Data Portability: In certain cases, you may request a copy of your personal information and/or request that it be transferred to a third party.
  • Right to Opt Out of Sale or Targeted Advertising: Depending on your jurisdiction, you may have the right to opt out of:
    • The “sale” or “sharing” of your personal information; or
    • The processing of your personal data for targeted advertising (as defined by applicable privacy laws).You can exercise your opt-out rights by contacting us. If you visit our website with Global Privacy Control (GPC) signals enabled, we will honor the signal as a valid opt-out request for that browser or device. If we can connect that device to a WordPress account, we will apply your opt-out to the account as well. Learn more about GPC at https://globalprivacycontrol.org.

Please note: We do not currently respond to other browser-based “Do Not Track” signals.

Managing Marketing Preferences

You can opt out of receiving marketing emails at any time by clicking the unsubscribe link in our emails. Please note, even if you opt out of promotional emails, we may still send you transactional or administrative communications (e.g., about your orders or account).

Additional Rights for UK and EEA Residents

If you reside in the United Kingdom or the European Economic Area, and subject to local legal exceptions, you may also have the following rights:

  • Right to Object or Restrict Processing: You may request that we stop or limit the processing of your personal information for certain purposes.
  • Right to Withdraw Consent: If we rely on your consent to process your personal data, you have the right to withdraw that consent at any time. Withdrawal will not affect the lawfulness of any processing conducted before your withdrawal.

Exercising Your Rights

You may exercise any of these rights through options provided in our Services or by contacting us directly (see contact details below). For information about how WordPress processes personal information and the rights available to you, please visit https://wordpress.org/about/privacy/.

We will not discriminate against you for exercising your rights. In accordance with legal requirements, we may need to verify your identity before processing your request. You may also appoint an authorized agent to submit a request on your behalf. We may require proof of this authorization and may still ask you to verify your identity directly.  All requests will be addressed in a timely manner, as required by applicable law.

Complaints

If you have concerns or complaints about how we handle your personal information, we encourage you to contact us using the information provided below. We take privacy matters seriously and will do our best to address your concerns promptly.

Depending on your location, you may also have the right to:

  • Appeal our response to your privacy-related request
  • Lodge a complaint with your local data protection authority

If you are located in the European Economic Area (EEA), you can find a list of relevant supervisory authorities here.

International Data Transfers

Your personal information may be transferred to, stored in, or processed in countries outside of your country of residence, including the United States. These countries may have different data protection laws than your own.

If your personal information is transferred outside the European Economic Area (EEA) or the United Kingdom, we will ensure appropriate safeguards are in place. These may include:

  • Standard Contractual Clauses approved by the European Commission
  • UK-approved international data transfer agreements
  • Or reliance on a destination country deemed to offer an adequate level of protection by the appropriate authority

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs. When we make changes:

  • We will update the “Last Updated” date at the top of the policy
  • We will post the revised policy on this website
  • If required by law, we will provide you with appropriate notice

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

Contact Us

If you have questions about this Privacy Policy, our data practices, or if you wish to exercise any of your privacy rights, please contact us at Email: Edit@theluminaedit.com
For purposes of applicable data protection laws, theLuminaEdit is the data controller of your personal information.